Lab

Experiments in how creative work is changing. Some take two days, some take an afternoon. Each one comes with what I learned.

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The longer ones. A film, the process behind it and what I'd tell a team trying the same thing.

The longer ones. A film, the process behind it and what I’d tell a team trying the same thing.

Case study · AI music video · 2026

Case study · AI music video · 2025

AI ad · 2026

Spec ad · Video

Spec ad · Video

Same setup each time. I direct, Claude produces through my Leonardo API. Four to eight hours, real costs, a few flaws left in.

01 · Fashion film · Made in 4 hrs

02 · Ad · Made in 6 hrs

03 · Short film · Made in 8 hrs

Episodes that make a point, not tutorials. Quick tests go out first on X and Instagram.

Video · Process · 15 min

Video · Tool test · 10 min

Video · Workflow · 17 min

Video · AI trailer · 1 min

Wellington, NZ