Model launch series

Short films for new AI models, made for launch day. Each one had a minute or less to show what was new, and still had to feel like a film.

01 / 06 · 2026 · 0:25Seedance 2.5Launch film for Seedance 2.5 on Leonardo.

Overview

When a new model landed on Leonardo.ai, it needed a film to go with it. I directed these as a contract creative director at Leonardo, working with the team on brand visuals and launch films.

The brief rarely changed. Show what the model does better than the last one, in under a minute, and make it look like craft rather than a tech demo. Most of the work was picking what to leave out.

Launching something?

I make films for launch day.

If you have a model, a product or a feature shipping soon and want a film that explains it without shouting, get in touch.

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Wellington, NZ